Rebranding Torrid Denim
In 2011, women’s fashion retailer Torrid approached The Zabin Group to completely re-brand the company’s denim program. The trendy, plus sized apparel brand wanted to take a departure from their younger, girlish image and update the brand with a modern, edgy twist. After working with a competitor for several years, Torrid sought out Zabin and our renowned creative team, for a fresh, new perspective on the brand.
Zabin’s design overhaul for the Torrid brand surpassed all client expectations. What began with a new branding package for their denim program, transformed into a storewide update to the Torrid brand. Our denim rebrand laid the foundation for a strong, ongoing partnership between Torrid and The Zabin Group.