Lee Jeans

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Project Overview

Established in 1889, Lee Jeans, synonymous with authentic, American classic denim, recently launched a capsule of denim with the intent to capture the essence of their early days. VF Corporation planned to introduce a U.S. made denim jean, and requested their trim package reflect the original design and heritage that helped establish Lee as the premier, American made jean in the 1930’s & 40’s. Through extensive sourcing of materials, custom dying of yarns as well as utilizing equipment that could only reflect the detail and nuances of these products early in the century, we were able to successfully provide products to enhance the details of their newly launched premium denim.